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Think Outside the Box: How Beauty Brands Reduce Costs by Switching to Mailers

From trending serums to personalized haircare, today’s beauty products rely on fulfillment strategies that quietly shape brand performance. Boxes remain critical for robust protection, but they’re no longer a one-size-fits-all solution. With a Total Cost of Ownership (TCO) mindset, mailers offer a smarter, more flexible way to fulfill orders while enhancing customer experience. For beauty brands focused on growth and operational efficiency, evolving beyond the box is becoming a new best practice.